SPOTLIGHT

For the release of the last season of FX’s The Bear we covered promotional activities in both Paris and London.  

 

In Paris, our team spent a day in the kitchen, where content creators were learning how to make French patisseries. Cast member Lionel Boyce was there to try their cooking, and we also covered a special screening and Michelin starred dining experience.

In London, we covered an activation with Jamie Oliver where he was serving free sandwiches to the public, which were inspired by The Bear.

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